Lowpad
Lowpad develops advanced Autonomous Mobile Robots (AMRs) and innovative fleet manager software to transform logistics processes.
Lowpad
Project:
MKB
Services:
Business consulting
Branding
Marketing
Credits:
Streep video & fotografie
Driving logistics forward
Lowpad optimises logistics processes with autonomous mobile robots (AMRs). This helps companies around the world save on manual labour and costs. And in return they get cool robots on wheels.
A nice contrast is that the complex product is surprisingly easy to implement. As a company, a smooth floor and a Wi-Fi network are enough, and various models exist for various applications. In addition, the bright minds at Lowpad can completely streamline logistic
Creating brands
A proven strategy
Lowpad asked us to handle branding and marketing to secure their position in the European market. Back then, the robot was still in the concept phase; now, that has clearly changed. But some things never change. At that time, Lowpad had the lowest AMR on the market. That is still the case. The mobile loading platform reaches just up to your ankles. This principle still forms the foundation of the branding.
Building brands
Well-formed curves
Despite its small size, the Lowpad quickly stands out with its blue colour. To highlight that, we contrasted the characteristic blue with black and white. That radiates the appropriate quality and expertise but, above all, ensures that progressive technology remains in the foreground, where it belongs. We also developed a unique font: extra-low letters with playful curves, just like the robot's design.
Promoting brands
An accessible masterpiece
To complete the Lowpad brand identity, we created the tagline 'We like to move it, move it'. The robots transport goods from A to B, and in this way, literally and figuratively, get companies moving. Moreover, at Lowpad, they prefer actions over talk. So do we. That is why we are happy to handle all their marketing and communication, including social media, trade fairs and events. And with success, if we may say so ourselves.
