Arka
Since 1978, Arka has been developing reliable electric propulsion systems, from pods to inboard and hybrid motors, for boats, tenders, and commercial vessels.
Arka
Project:
MKB
Services:
Brand Strategy
Visual Identity
Digital Branding
Masters in electric propulsion
Electric boating is more popular than ever. New suppliers are emerging everywhere, but true expertise remains rare. That is why we repositioned Arka and carried out a complete rebrand, introducing the new brand tagline “Masters in electric propulsion.” Not out of arrogance, but because Arka has genuinely held that position since 1978.
Through Arka’s integration into the Blokland Group, we are intentionally opening the door to a new segment: luxury
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